In a dual capacity as project manager and lead strategist, I:

• Scoped and managed the entire discovery and research phase

• Conducted in-depth user interviews and surveys to build empathy and clarity

• Synthesized findings into personas, needs statements, and a validated user flow

• Facilitated team alignment workshops to build strategic consensus

• Delivered a research-backed product strategy for MVP development

• Conducted over 25 in-depth interviews with:

  • Women actively trying to conceive

  • First-time and experienced mothers

  • Women navigating fertility challenges and emotional trauma

• Distributed and analyzed surveys from over 50 women to gain quantitative insight into:

  • Information gaps

  • Emotional and mental wellness needs

  • Preferred digital engagement habits

• Identified multiple key personas including:

  • Hopeful Hannah – trying to conceive and overwhelmed with fragmented information

  • New Mom Nia – postpartum, emotionally drained, seeking real community and support

• Mapped emotional journeys, key frustrations, and functional needs

• Unearthed strong demand for safe spaces, culturally competent content, and trusted guidance — not just medical info

• Facilitated internal sessions to define core product pillars: empathy, empowerment, and education

• Created user flows focused on onboarding, support pathways, and emotional check-ins

• Defined the strategic roadmap for MVP based on user needs, not assumptions

• Collaborated with branding and content teams to ensure emotional resonance with key segments

• Managed project milestones, timelines, and research documentation

• Balanced agile delivery needs with deep discovery work

• Aligned cross-functional stakeholders — including founders, designers, and wellness advisors — through structured weekly syncs and workshop recaps

• Delivered the first full-cycle research report and product strategy for MyLua

• Created validated user flows that became the foundation of their MVP experience

• Helped the founders shift from feature-first to needs-first decision making

• Positioned the startup to build a differentiated experience in the maternal wellness space