Preppers Meal Prep
Building a Brand & Digital Experience for a Growing Food Business
Project Overview
Preppers Meal Prep, a health-conscious meal prep startup, needed foundational support in launching a cohesive brand identity and digital presence. The goal was to create a scalable customer experience across brand, web, and social channels that could grow with the business.
Human-Centered Design Approach
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Brand Strategist, UX Lead & Digital Consultant
Led efforts in branding, user research, digital strategy, and customer experience mapping
Oversaw web structure, content guidance, and marketing readiness
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Conducted interviews with potential and current customers to understand their meal prep challenges, motivations, and values
Identified key personas: busy professionals, fitness-focused clients, and health-conscious families
Mapped out customer journeys from first impression through ordering, delivery, and re-engagement
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Developed brand identity including logo concepts, brand colors, and tone of voice guidelines
Crafted clear, compelling messaging tailored to each core audience
Defined a value proposition focused on healthy convenience, trust, and transparency
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Provided UX strategy for a responsive, user-friendly website with ordering and subscription capabilities
Outlined content strategy for educational posts, recipes, and health tips
Advised on social media positioning and marketing cadence to build community and drive retention
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Delivered an actionable brand and CX roadmap for long-term growth
Established a visual and verbal identity that clearly reflects business values
Set the foundation for a seamless digital ordering experience with loyalty-building touchpoints
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Supported the successful launch of CT’s Paid Leave program, serving thousands of users statewide
Delivered a Salesforce-based SaaS product tailored to diverse stakeholder needs
Created a scalable research and design framework the Authority can continue using post-launch
Why It Matters
This project highlights my strength in supporting mission-driven startups through design thinking, research-driven branding, and scalable experience strategy—ensuring they launch with clarity, credibility, and connection to their customer base.