The Center that CARES & CARES REACH
Designing Mission-Driven Digital Platforms
Project Overview
The Center that CARES and its youth-focused extension, CARES REACH, needed aligned and functional websites to support their mission of serving underserved communities through education, mentorship, and advocacy. I led the strategy and website development for both organizations, ensuring their platforms reflected their core values and supported community engagement.
Human-Centered Design Approach
-
Lead Digital Strategist & Project Manager
Oversaw end-to-end website development for both organizations
Directed alignment of brand identity, content strategy, and digital functionality
-
Conducted stakeholder interviews to understand goals and community needs
Created content architecture and wireframes for two cohesive but distinct platforms
Led creative and technical collaboration to ensure usability and accessibility
Integrated calls-to-action for donations, program sign-ups, and volunteer engagement
-
Ensured each website communicated its unique purpose while reinforcing the unified CARES brand
Developed messaging and content strategy to amplify storytelling and impact
Prioritized clean navigation and mobile responsiveness for underserved users
-
Launched two fully functional and visually aligned websites
Enhanced the organizations’ ability to share their mission, programs, and impact
Provided a sustainable digital foundation to grow community involvement and donor engagement
Why It Matters
This project demonstrates my ability to translate grassroots missions into effective digital experiences. By blending strategic content, thoughtful design, and clear functionality, I helped The Center that CARES and CARES REACH bring their community work to life online.