Bleeker Street

Elevating Digital Film Marketing with UX-Focused Campaigns

Autumn Marshall Bleecker Street Media Party

Why It Matters

This project illustrates my ability to balance technical execution with creative direction, ensuring every touchpoint reflects the brand’s voice and supports marketing goals. I bring together UX strategy, content, and campaign performance in a seamless, measurable way.

Project Overview

At Bleecker Street, I served as a Digital Project Manager and Producer, shaping film marketing campaigns through human-centered digital experiences. My work prioritized audience engagement, brand alignment, and seamless user experiences across multiple film releases.

    • Digital Project Manager & UX Producer

    • Oversaw campaign lifecycles across creative and development teams

    • Led the design, content strategy, QA, and platform management using Craft CMS

    • Managed end-to-end campaign delivery, including landing page builds, content creation, and ongoing optimization

    • Key project: “The Art of Self-Defense” — developed a custom landing page with a focus on engagement and responsive design

    • Executed a QA process to ensure cross-device performance and bug-free user journeys

    • Oversaw Craft CMS workflows to manage page templates and content updates

    • Utilized MailChimp to create and deploy email campaigns tailored to specific audience segments

    • Collaborated with dev teams to integrate and test new web features under tight deadlines

  • Key Contributions

    • Designed SEO-informed content and metadata strategies to increase site visibility and organic traffic

    • Authored and edited blog posts and articles that reflected the tone and ethos of each film

    • Drove performance with targeted email marketing, increasing newsletter open and engagement rates

    • Maintained strong alignment with brand identity, film messaging, and creative storytelling

    • Strengthened Bleecker Street’s digital presence through high-performing landing pages and optimized campaigns

    • Successfully bridged creative vision with technical execution

    • Ensured consistent user experiences across digital touchpoints while boosting audience engagement metrics

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