The Collective Space
The Collective Space stands as a dynamic co-working hub, fostering innovation, collaboration, and growth for health and wellness professionals. I worked with TCS to enhance their marketing strategy.
Project Overview
The Collective Space needed to elevate its online presence to align with its growing community and business offerings. I partnered with the organization to optimize their search visibility and build a more engaging social media footprint that reflected their mission and services.
Human-Centered Design Approach
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SEO Auditor & Social Media Strategist
Led a two-part initiative to improve discoverability and drive community engagement
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Conducted a comprehensive technical and content SEO audit of the website
Identified structural, metadata, and keyword optimization opportunities
Recommended updates for better crawlability, page performance, and local SEO enhancements
Developed a prioritized SEO action plan with short-term wins and long-term improvements
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Created a strategic content plan tailored to the organization’s audience and tone
Developed a posting calendar and engagement strategy to boost visibility and interaction
Aligned social media goals with business priorities such as events, membership, and partnerships
Tracked performance metrics (reach, engagement, follower growth) to refine efforts
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Improved website structure and keyword alignment to enhance search engine rankings
Increased organic reach and engagement across key social media platforms
Delivered a scalable framework for ongoing digital growth and brand consistency
Why It Matters
This project demonstrates my ability to connect technical SEO with audience behavior and brand storytelling. Through data-backed insights and content strategy, I helped The Collective Space better reach its community and support its business goals—sustainably and intentionally.